D E F I N I T I O N

CELEBRITY ENDORSEMENT

Celebrity endorsement refers to the practice of partnering with well-known public figures such as celebrities, athletes, or influencers to promote a brand's products or services. Celebrity endorsements can take the form of traditional advertising campaigns, product placements, social media endorsements or spokesperson roles.

By associating their brand with a celebrity, companies aim to leverage the celebrity's fame, influence and credibility to enhance brand awareness, credibility and consumer trust.