D E F I N I T I O N

INFLUENCER ENGAGEMENT

Influencer engagement involves collaborating and building relationships with individuals who have a significant following and influence within a particular niche or industry. Influencers can include bloggers, vloggers, social media personalities and industry experts. Engaging with influencers typically involves partnering on sponsored content, product collaborations, brand endorsements and event participation.

Influencer engagement is a strategic approach to leverage the influencer's credibility and reach to promote a brand, increase brand awareness, and engage with the target audience.