D E F I N I T I O N

SOCIAL MEDIA MANAGEMENT

Social media management involves the strategic planning, implementation and monitoring of an organisation's presence on social media platforms. It includes activities such as creating and scheduling posts, managing social media accounts, engaging with followers, monitoring conversations and analysing performance metrics.

Social media management aims to build a strong online presence, foster relationships with the target audience and leverage social media platforms for brand promotion, customer engagement and reputation management.