ST HOSPITALITY
St Hospitality is a hospitality management company that owns and operates three distinct venues in Liverpool, UK: Royal Institution, Seel St Venue and Castle St Townhouse. Each venue has its own unique concept, catering to a different audience and offering a unique experience.
CHALLENGE
In 2022, St Hospitality approached Propel PR with the aim of increasing their brand awareness and generating buzz around their venues. They’d recently opened Royal Institution and purchased Seel St Venue and both venues were their top priority. St Hospitality were looking for a PR agency that could create tailored strategies for each venue and help them stand out in a highly competitive market.
STRATEGY
Working closely with the St Hospitality team, Propel PR developed a bespoke PR plan that focused on media relations, influencer engagement and event management for the venues. The team identified key media outlets and influencers in the hospitality industry, and crafted tailored pitches and press releases to secure coverage in these publications to effectively communicate each venue’s individual key messaging.
VENUE SPECIFIC TACTICS
To ensure that each venue received tailored PR support, Propel PR developed specific strategies for each site. For the Royal Institution, the team focused on securing coverage in relevant media outlets, positioning the venue as a unique and sophisticated space that is also available for private hire. Propel PR also hosted A Festive Evening with the Royal Institution that brought a carefully curated guestlist to the venue where they could soak up the Christmassy atmosphere and sample the bar’s expertly made cocktails.
For Seel St Venue, the focus was on securing coverage in local and regional press, highlighting the venue's versatility and ability to host a wide range of events, as well as its music offering. St Hospitality hadn’t had chance to hold a launch party so we got to work on a suitable date and invited a range of influencers, bloggers, media and local businesses to see the space, experience the entertainment and enjoy their drinks.
RESULTS
The tailored PR strategies developed by Propel PR were highly successful, generating both extensive media coverage and a social media buzz for each venue. Jenny, from St Hospitality, said: "Working with Propel PR was an absolute pleasure. Georgia and Jade took the time to get to know St Hospitality and developed strategies that were specific to each site. Communication has been impeccable and the results speak for themselves. We look forward to working with Propel PR again in the near future."
READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?
Contact Propel PR today to see how our strategic PR plans and event management expertise can help you achieve your goals. Let us help you make your brand the talk of the town.