Propel PR worked with owners Paolo and Donato to effectively communicate the variety of dishes and bakes available at Gran Caffè, how they're freshly made in-house each day using their families ingredients - their brother freshly bakes their sourdough, ciabatta and soft focaccia, and Donato’s wife, Antonietta, creates the signature croissants, delicate cakes and traditional gelato each day. 

All ingredients for Gran Caffè’s dishes are provided by their sister’s A Tavola da Maria Delicatessen using products imported from Italy and their coffee is ground from beans from their family’s roastery, Torrefazione Lucana, in Potenza. 

We focussed on using its expansion to remind the audience on Gran Caffè's offering, showcasing their expertly made pastries and cakes, as well as Italian small plates and cocktails, whilst revealing a full new brunch menu. Hosting launch events at both Duke Street and Lark Lane proved to be very successful, with a range of food and drink bloggers, influencers, media, corporates and local businesses getting involved and coming to see the space first-hand. 

For both venues, we had a full PR launch strategy in place that included press releases to communicate their openings, showcase the interior and engage the community with giveaways and free croissants/coffee for the first 100 guests. We also followed up with post-launch coverage, inviting the Liverpool Echo to create a TikTok of the items available at Lark Lane, as well as family influencers from further afield who were blogging about days out and things to do near Sefton Park.