WYLD SAUNA
Wyld Sauna is the UK’s first public floating sauna, situated in the heart of Liverpool at the city’s Princes Dock. With a luxurious 30-person sauna, four ice baths, changing facilities and direct access into the water offering cold water therapy at the stunning facility.
CHALLENGE
With Wyld Sauna being a UK first, Propel PR was tasked with engaging launch events that included different demographics to ensure we captured their target audience.
It was also essential to effectively communicate the full offering at Wyld Sauna and the benefits for both body and mind.
STRATEGY
In partnership with Wyld Sauna, Propel PR created three preview evenings for influencers, media and local businesses and corporates.
We focussed on these three key audience groups to effectively showcase the space and facilities, encouraging guests to enjoy a complimentary visit to see what Wyld was all about.
Each preview evening was made up of slots that we pre-booked our guests into, managing capacity, waivers and the full Wyld experience.
Propel PR also supported with press releases targeting local and regional press, securing 23 pieces of media coverage.
“WE COULDN’T HAVE ASKED FOR BETTER PARTNERS TO HELP BRING OUR VISION TO LIFE”
“Working with Propel PR has been nothing short of exceptional. From the very beginning, their expertise and passion were evident. They truly understood the ethos of Wyld Saunas and helped us craft a narrative that resonated with our audience. Their efforts played a pivotal role in the successful launch of the UK’s first public floating sauna in Liverpool.
Through strategic media outreach and a personalised approach, Propel PR secured fantastic coverage, including many features throughout the local and regional press. This exposure not only amplified the excitement around our launch but also positioned Wyld as a trailblazer in the wellness and sauna space. The team’s professionalism, creativity, and attention to detail made the entire process seamless and enjoyable. We couldn't have asked for better partners to help bring our vision to life. Propel PR went above and beyond, and we wholeheartedly recommend their services to anyone looking to make a splash in their industry. Thank you, Propel PR, for helping us make waves with Wyld!”
JON MILLER, OWNER OF WYLD SAUNA
VENUE SPECIFIC TACTICS
Wyld Sauna is an incredibly unique venue and, therefore, it needed a unique approach. Focussing on inviting key influencers in the fitness and wellbeing space, as well as business owners and corporates who have an interest in their social corporate responsibility and looking after their employees, to media who wanted to report on the facility that’s a UK first.
Utilising our contacts, as well as branching out and connecting with individuals and businesses that Wyld would resonate with, we created an exciting guestlist of all different demographics.
Partnering with local breathwork specialist iBreathWithSammy, we created an additional experiential element for guests where they could take advantage of her support whilst enjoying their ice bath experience or cold water swim in the dock itself!
Completing the events was natural wines from local wine shop Ropes & Twines, and low calorie, low carb, vegan and organic fizz from Think Wines, another Liverpool-born brand, as well as Nordic-inspired mini open toasts from Pomegranate, a local healthy eatery who will now permanently reside in Wyld offering buddha bowls, salads to go, protein balls, smoothies and juices, adding to the overall wellbeing ethos at the facility.
RESULTS
Wyld Sauna was fully booked for its soft opening weekend, and has been completely inundated ever since. The preview evenings were a huge success with guests leaving feeling ‘refreshed’, ‘invigorated’ and ‘alive’! Many longer term partnerships have been forged with local businesses and influencers who want to host exclusive private events for their own communities and have visited repeatedly since.
READY TO TAKE YOUR BRAND TO THE NEXT LEVEL?
Contact Propel PR today to see how our strategic PR plans and event management expertise can help you achieve your goals. Let us help you make your brand the talk of the town.